July 29, 2008
Iven & Hillmann breaks new ground
in Performance Marketing
Mobile surfing is getting more and more popular and attractive: Budgets are increasingly being reallocated to mobile forms of advertising that are already well known from the internet. Not only are Google, Yahoo and Microsoft adapting their online services to the world of mobile content, but also online retailers and advertisers are firmly convinced about the success of this marketing channel.
LBI Iven & Hillmann, the global marketing and technology agency, is embracing this trend, offering its German and International clients Mobile Search Optimization and Mobile Marketing services, in addition to the agency’s well established SEM and Affiliate Marketing services. With this step the Berlin agency is a pioneer in Multi-Channel Performance Marketing in Germany.
July 09, 2008
LBi wins Mitsubishi Motors
Europe campaign
LBI International AB ("LBi"), the global marketing and technology agency, has won the pitch to develop a pan-European awareness and activation campaign for Mitsubishi Motors Europe. The pitch was won by LBi Netherlands and the campaign will be rolled out in over 30 countries beginning in Q4 2008.
The objectives of the campaign are to build the Mitsubishi Motors brand name in the European market and to drive accountable leads to Mitsubishi Motors showrooms through online campaign and site activity.LBi Netherlands was selected for the campaign development project on the basis of its broad online expertise and its demonstrable international experience and capability through the wider LBi Group.
Online Marketing Düsseldorf
OMD opens it's doors again this year on 17th and 18th September. Come visit us in Hall 10 at stand H60. Register now to reserve an appointment with your chosen contact at Iven & Hillmann.
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