March 30, 2009
Start-Up Stories: Know the
market and grow organically
They are a fairly unusual duo. One is a typical networker from the agency scene who loves the internet and its latest trends. The other is a classical, well-structured free-thinker with a background in finance and business who has turned his hobby (surprise, surprise – also the internet) into his bread and butter.
Ron Hillmann and Arend Lars Iven are the movers and shakers behind one of Germany’s most successful online marketing agencies. But what does an online marketing agency do exactly?
May 8, 2009
PUMA® names LBi agency Syrup as the new global partner for Teamsport
Global integrated ad agency, Syrup, has been named PUMA's® global partner for Teamsport.
This new partnership charges Syrup, an LBi agency, with development of strategy, creative direction and campaign creative for all PUMA Teamsport-related business.
Particular emphasis will be on PUMA football (soccer), including all PUMA football advertising for the 2010 FIFA World Cup in South Africa. Syrup will also develop the creative for PUMA as part of its recent announcement as official founding partner of Women's Professional Soccer (WPS). Syrup joins Droga5 and ZenithOptimedia on PUMA's agency roster.
Testimonials
"Iven & Hillmann, like XING, employ native speakers from the relevant markets. Our cooperation has been outstandingly successful from the very beginning: due to continuous optimisation of all processes we ensure together that XING is optimally positioned in regional search engines."
Ralf Ahamer,
Vice President Marketing at XING AG
