CEOs, Arend Lars Iven and Ron Hillmann, shared five successful pioneering years in online marketing prior to the firm's founding. In 2004 they recognized the growing need for consultancy solutions in affiliate and search engine marketing and established their agency in Berlin's internet-savvy center.
Arend Lars Iven is regarded as an online marketing expert. This is evident in his successful realization of new search engine marketing solutions, his friendship-like business relations and his nominations to speak about his experiences at well-known schools. He possesses a MBA and more than ten years of e-business experience. In 1999, during his studies at the University of Münster and the University of California at Berkeley, he had already founded one of the best known Internet portals for students at the time. As Affiliate and SEO Manager at ImmobilienScout24, he began to continuously develop more online marketing skills.
As an expert in SEM, affiliate marketing and web analytics, Ron Hillmann is a strategic consultant in e-commerce for many renowned companies throughout Germany and Europe. Not only through his many contacts with decision makers of leading market participants, but also by his success in the innovative web business, he has for years been recognized as an opinion leader in online marketing. Previously working at the renowned advertising agency Scholz & Friends in Berlin, as an independent consultant with Zanox.de AG and as a marketing manager at ImmobilienScout24, firmly establishing himself with more than 15 years in the online market. The dda, a private university specializing in dialogue marketing, online marketing and social media, recruited Hillmann to provide regular lecture series and train young talents in Internet marketing. He has also appeared as a guest speaker at the Rotary Club Berlin, speaking before various groups about the importance of digital marketing.
